Saturday, March 7, 2009

Hyundai Steps up to the Digital Plate

It's hard to imagine that the Korean automakers only started a few decades ago and have achieved significant penetration into the Western American market. They've proven that affordability can propel a brand into a large stage. Is the HED a precursor for the low-cost strategy that only one automaker will employ in the analogue to digital conversion? According to Michael Porter, only one firm can succeed in producing products at a lower cost than others. The best example is Wal-Mart vs. bankrupt K-Mart. One focused on low prices and the other focused on moving a pallet of anything anywhere in the world cheaper than any other company on the planet. Who will be able to automake digital at the lowest cost? Probably not the automakers in your garage... Could this design go digital and affordable?

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